PATTERNS OF RESPONSIBLE CONSUMPTION

Patterns of responsible consumption

Purpose: to identify patterns of responsible consumer behavior within Sustainable Development Goals TRUE FOCUS (SDG 12), recognized and shared by young consumers in Russia.Methods: the article uses analysis, synthesis, systematization, generalization, analysis of scientific publications and online survey.According to the keywords of scientific publ

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Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang

Denim One of the most important marketing concepts that are nowadays widely discussed by scholars and experts in marketing is brand equity.In this study, the effect of CSR initiatives on brand equity is investigated with regard to the mediating role of brand personality and brand reputation.The study is an applied one in terms of its objective and

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